CRi is very excited to announce and congratulate Arvest Bank on receiving the JD Power Mobile App Certification for their Arvest GO mobile banking app!
CRi has been working with Arvest Bank for 4 years providing custom developed solutions for their customers. CRi’s Solutions group teamed up with Arvest Bank to create their new mobile banking platform, Arvest GO, which launched in the stores in November 2017. Arvest Bank is the first mid-sized bank – and only the third bank in the U.S. – to earn this designation.
“Arvest GO was awarded “Best in Class for Organization”, which means we scored the highest ever in governance, culture, and process! We were specifically noted for our implementation of Agile practices, strong collaboration across the organization specifically with technology, business, and marketing, as well as a strategic investment in the Voice of the Customer. “
– Jackie Austin, Vice President
According to J.D. Power, guidelines to be a certified mobile app are as follows:
“J.D. Power’s Mobile App Certification program powered by Centric Digital certifies top-performing brands within a variety of industries, including financial services, insurance, and healthcare. Certification requires a high level of customer satisfaction with the mobile app experience as well as validation that operational best practices are in place within the mobile app organization.
The Voice of the Customer element of certification is based on overall customer satisfaction with the mobile app experience. Competitive gaps and opportunities for improvement are identified based on the five factors related to customers’ satisfaction with their mobile app experience:
- Ease of Navigation
- Range of Services
- Speed of Completing Transactions
- Clarity of Information
- Appearance of the App
The best practices element of certification includes a rigorous evaluation of 250 mobile app experience and operational best practices conducted by J.D. Power in collaboration with Centric Digital. The 250 are a subset of Centric Digital’s DIMENSIONS, a classification system comprised of more than 3,000 digital best practices and used by industry leaders to benchmark digital proficiency. These mobile best practices include, but are not limited to, navigation design; messaging & notifications; mobile channel management; app store performance; user interface design; and digital process and governance.”
CRi is proud to celebrate this accomplishment with Arvest Bank and continue to advance Arvest Go as an industry leader in the Mobile Banking industry.
The certification process was very detailed and thorough, but still very fun working through and working with the J.D. Power team. CRi and Arvest worked together to provide documentation explaining our processes. We also performed a demo of the entire app to the J.D. Power team on Arvest’s behalf.
Lastly, J.D. Power interviewed CRi and Arvest together in on big session and was a great way to demonstrate the dedication, passion, and knowledge we all have for this product.”
– Sean Davis, User Experience Designer