Every day we conduct more of our day to day business interactions in a digital environment, it’s never been more critical to offer our users a seamless digital experience that aligns with how they prefer to conduct their business and live their lives. It has become an expectation that optimal user experience is a basic requirement, and it’s now an imperative part of your implementation strategy across all digital platforms and devices.

Understanding why customers visit a site or download an app and what they need at a very clear level, works in favor of both the audience and the business, providing your product/brand with the rationale and pathways for optimized user experience. Companies now have the opportunity to impact their business more effectively by implementing targeted strategies throughout their market and its digital ecosystem.

As an IT solutions company specializing in application design driven by UX strategies, our focus is to deliver digital experiences that are integrated and comprehensive, delivering both content and conversion opportunities. Most business clients who engage our team for app design are looking for a revenue driving product, but few are aware of how much their business can change for the better with the right UX. This study from Forrester Research shows that a well executed UX design could raise your conversion rates by up to a 200%, and a better UX design could yield conversion rates up to 400%. The numbers here, speak for themselves.

Just by taking a look at the numbers some businesses immediately go all in on UX. But for those who are slower to adapt, it can take a fresh perspective with clarification, hard facts and an updated review of the digital environment.

Making The Case

When customers come to download your app, you have only seconds to influence them and make an outstanding first impression; investing in UX optimization is necessary to quickly gain trust, brand recognition and ensure user adoption/retention. Many businesses are tasked with the challenge of driving the importance of UX to multiple stakeholders whose focus is primarily on the numbers. In this case, a cost/benefit analysis incorporating statistics on UX ROI can prove beneficial in comparing before-and-after results against key performance indicators.

In Robert Pressman’s book Software Engineering: A Practitioner’s Approach, an early business justification for UX is made that’s hard to argue: “For every dollar spent to resolve a problem during product design, $10 would be spent on the same problem during development, and multiply to $100 or more if the problem had to be solved after the product’s release.” This is to say that every dollar invested in UX returns $10 to $100, and correcting the problem from the start is most cost effective.

Where to Look

Determining which user experience strategies will work for a specific business can be daunting, but analysis is your ally. Often, companies will look to their competitors for ideas, implementing UX methods that may not be ideal for their own target market. The pathway to an effective user experience for your business begins by taking a comprehensive look at your business strategy related to your target customer and your ultimate goal for them. Understanding what methods to employ revolves around one thing: GOALS.

The Payoff

By implementing good UX strategies, we can effectively improve how a company engages with its customers and interacts with its apps via any device. This applies both to internal and external operations with companies seeing increased sales, lower cost of customer acquisition, increased customer adoption/retention, and more market share. Alternately, a user experience that is not optimized can decrease conversions drastically.

Every single business with a digital presence can benefit from the process of user experience research and design. This process delivers some of the most actionable insights that are critical in making informed business decisions, UX has the capacity to create new business models that go on to become a necessary part of our evolving digital landscape.

CRi Solutions focuses on UX Research and Design as critical processes in building quality products that customers love. We provide both research and design projects as stand alone services or combine them with our mobile and web development services. If you would like more information email us at gig@clientresourcesinc.com or click on the contact bubble in the bottom right of your screen.

I’m a Digital Marketing Engineer who’s been with CRi since 2017 in Omaha, NE.  At CRi I strategize, manage, and execute marketing activities including SEO, Social Media, Direct Marketing, Event Marketing, Competitive Research, Industry Research, and Content Development. I have over 17 years of experience in marketing & branding, and have a degree from Wayne State College with a concentration in marketing. In my free time I enjoy fidgeting with new technologies, going fishing, boating, and sharing all those things with my family.